Marketing Resource Management

Lead Management, CRM and SFA Software Leadorganizer we are talking here. we talk Lead Management, Lead Distribution, Lead Acquisition, Sales Planning in our previous post.
In last post we talked Marketing Automation as part of lead organizer software, today we are going to talk on Marketing Resource Management (MRM).

Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness.

The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.

We continue our talk in next post on MRM.

ref: Marketing Management Software, wikipedia

Marketing Automation - Leadorganizer Software

Leadorganizer we are talking here. we talk Lead Management, Lead Distribution, Lead Acquisition, Sales Planning in our previous post. Today, we are going to talk about Marketing Automation as part of leadorganizer software.

Marketing Automation is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and other functional and vertical aspects of marketing functionality.

The use of marketing automation makes routine processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing Automation solutions are supplied either is an integral part of Customer Relationship Management (CRM) systems, or as a stand-alone Enterprise Marketing Management (EMM) systems.


ref: Marketing Automation Software, wikipedia

Sales Reporting - Leadorganizer and Lead Management Software

Sales Management we are talking here, we talked about Sales Planning in last post. We already talk Lead organizer, lead management, lead distribution etc. in old post.

We talk on Sales Planning and Sales Tracking in last post , today we are going to talk Sales Reporting.
Sales Reporting
Reporting in sales management is important for many reasons. First of all, it is a great source for motivating sales managers, because awarding best managers without accurate and reliable sales reports is not objective.
Also, sales reports are made not only for internal use or top management. If other divisions’ compensation plan depends on final results, it’s needed to present results of sales department’s work to other departments.
Finally, sales reports are required for investors, partners and government, so your sales management system should have advanced reporting capabilities to satisfy needs of different target audiences and help sales force to be more effective and make more sales.


ref: Leadorganizer and Lead Management Software, wikipedia

Sales Tracking - Lead Organizer and Lead Management Software

Sales Management we are talking here, we talked about Sales Planning in last post. We already talk Lead organizer, lead management, lead distribution etc. in old post.

We talk on Sales Planning in last post , today we are going to talk Sales Tracking

Sales Tracking
Sales tracking is an integral part of sales management. Without tracking sales tasks it is hard to find out if everything goes right and estimated intermediate results are achieved in time and in the limits of expected resources. If anything is out of expected range, you can analyze the details, talk to a sales manager responsible for this task and take corrective actions.

Software used for sales tracking should allow sales team leaders to control sales tasks completion by using reminders and notifications, highlighting overdue tasks, analyzing task history, etc.

If your sales task management system is really great and duly implemented, you are informed about all details of your company’s sales process in real time and know who does what, when, and how.

ref: Lead Management & Lead organizer Software, wikipedia

Sales Planning - Lead Organizer Software

Sales Management we are talking here, we talked about Sales Planning in last post. We already talk Lead organizer, lead management, lead distribution etc. in old post.


Today we continue our talk on Sales Planning.

After setting sales goals, salespersons’ activities should be planned by regions, clients, channels, managers, products etc. Sales team leader or sales department head should choose volume and operational metrics to evaluate sales managers' effectiveness and to motivate them from achieved result.

While planning it is important to consider market potential and structure, company's strength and weaks, customer relations history, etc. that's why sales planning software must be able to store all sales-related information and allow a flexible searching, filtering, grouping and showing statistics (i.e. flexible customer, task and order forms, calculated fields, tables, schedules and charts).

It is a good practice to let sales managers describe how he or she will execute assigned sales tasks to check his or her motivation to get things done. So the software for sales planning should allow breaking a task down into to do items with possibility to set such parameters as time, resources and measured results. It enables tracking intermediate and final results, sales force effectiveness and sales plans accomplishment.

ref: Lead Management & Lead organizer Software, wikipedia

Sales Planning - Lead Management & Leadorganizer Software -1

We are talking Sales Management. In our previous post we talked Leadorganizer and Lead Management software, we talk different components of lead flow process like Marketing & Sales Operations ,Communications and Analytics, Lead Distribution, Lead Acquisition and Lead Filtering and Assessment.

Today we are going to talk about sales planning as part of Sales Management.

Sales Planning

Unfortunately, when the business is growing, customers need more products, service and customization; this individual activity oriented approach can become a barrier for sales to grow because unfocused and uncoordinated activity decreases effectiveness. Your sales department must be reorganized, and sales people should specialize and co-operate with each other as well as other departments of your company. Poor team sales management leads to loosing orders and customers so it is better to introduce a sales planning system as soon as possible.

Appropriate software will help sales team leader to set sales goals which will motivate sales personnel (estimated sales volumes should grow steadily from period to period despite the seasonal variations of demand because decreasing estimated sales volumes discourages sales managers).

ref: Lead Management & Leadorganizer Software, wikipedia

Sales Management - Lead Managemnt & Leadorgnizer Software

As part of Leadorganizer and Lead Management software, we talk different components of lead flow process like Marketing & Sales Operations ,Communications and Analytics, Lead Distribution, Lead Acquisition and Lead Filtering and Assessment.

Today we are going to talk about Sales Management.

Sales Management Role and Goal:
Importance of sales management is critical for any commercial organization. Expanding business is not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a growing flow of regular customers and increasing amount of sales.


Sales Management Process:
Sales Management Process consists of 3 main stages:

• Sales Planning
• Sales Tracking
• Sales Reporting
  
  
  ref: Sales Managment Software, wikipedia

Lead Filtering and Assessment - Leadorganizer & Lead Management Software

Leadorganizer and Lead Management software, we talk different components of lead flow process like Marketing & Sales Operations ,Communications and Analytics, Lead Distribution and Lead Acquisition. To continue with our talk on lead flow process, we talk today about Lead Filtering and Assessment.

Lead Filtering and Assessment
Most lead management systems will have some intelligent methodology for filtering and assessing lead data into useful categorizations. There are a myriad of ways to accomplish this process and some of them may be specific to industries.

The following is a suggested list of possible functions:

• Data verification (i.e., telephone numbers, zip codes, address scrubbing)
• Fraud screening
• Data appending (e.g., appending third-party data such as credit, preferences, purchase history)
• Grading
• Prioritization

We talk on each of the above functions or part of Lead Filtering in our next post.

ref: Lead Filtering, Leadorganizer software, wikipedia

Lead Acquisition - Leadorganizer and Lead Management Software

Leadorganizer and Lead Management software, we talk different components of lead flow process like Marketing & Sales Operations ,Communications and Analytics and Lead Distribution. Today we are going to talk about Lead Acquisition.

Lead Acquisition
The lead acquisition functionality should allow for the simple and efficient acquisition of lead data into the lead management system. The acquisition functions must be able to support a variety of marketing channels and methods of capturing data. Some examples include:

Electronic Data Transfer
This acquisition function may include the transfer of discrete lead data via technologies like name-value pairs, XML, RSS. These technologies can be used in conjunction with an organization's own website or third party lead provider.

Batch Imports
This acquisition function may include imports of multiple leads' data via technologies like Microsoft Excel, CSV, or other formatted batch data values. These technologies can be used to acquire leads that have been stored in other systems, assembled from lists, or other volume sources.

Quick Apply Web Forms
This acquisition function may include Web landing pages or sales interfaces. This technology can be used to acquire discrete lead data via manual input into an application-type form.

ref: lead acquisition software, wikipedia