Marketing Management - Meaning

Marketing Management we are talking here. We talked Marketing Operation Management, Marketing Resource Management. Marketing Management is directly related with SFA and agency management system. Today we continue our talk on marketing management.

Noted marketing expert Regis McKenna expressed a similar viewpoint in his influential 1991 Harvard Business Review article "Marketing is Everything." McKenna argued that because marketing management encompasses all factors that influence a company's ability to deliver value to customers; it must be "all-pervasive, part of everyone's job description, from the receptionists to the Board of Directors."

This view is also consistent with the perspective of management guru Peter Drucker, who wrote: "Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

But because many businesses operate with a much more limited definition of marketing, such statements can appear controversial or even ludicrous to some business executives. This is especially true in those companies where the marketing department is responsible for little more than developing sales brochures and executing advertising campaigns.

ref: wikipedia, agency management system, insurance marketing management

Marketing Management - SFA

Insurance Lead Management, CRM, SFA are part of any agency management software. We talked about Marketing Operation Management, Marketing Resource Management and Marketing Management. Today we continue our talk on marketing management.

Vispy Doctor of Ormax (www.ormaxworld.com) , India's leading marketing strategy expert, defines marketing management as applying available resources to create or change the perception of a product or service in the eyes of its target audience by the application of research and communication media.

In the widely used text Marketing Management (2006), Philip Kotler and Kevin Lane Keller define marketing management as "the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value."

From this perspective, the scope of marketing management is quite broad. The implication of such a definition is that any activity or resource the firm uses to acquire customers and manage the company's relationships with them is within the purview of marketing management. Additionally, the Kotler and Keller definition encompasses both the development of new products and services and their delivery to customers.

we continue our talk on marketing management in next post.

ref: agency management system, insurance software, wikipedia

Marketing Automation - Leadorganizer Software

Leadorganizer we are talking here. we talk Lead Management, Lead Distribution, Lead Acquisition, Sales Planning in our previous post. Today, we are going to talk about Marketing Automation as part of leadorganizer software.

Marketing Automation is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Marketing Resource Management, Campaign Management, Interaction Management, Lead Management, Analytics and reporting, and other functional and vertical aspects of marketing functionality.

The use of marketing automation makes routine processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing Automation solutions are supplied either is an integral part of Customer Relationship Management (CRM) systems, or as a stand-alone Enterprise Marketing Management (EMM) systems.


ref: Marketing Automation Software, wikipedia

Sales Reporting - Leadorganizer and Lead Management Software

Sales Management we are talking here, we talked about Sales Planning in last post. We already talk Lead organizer, lead management, lead distribution etc. in old post.

We talk on Sales Planning and Sales Tracking in last post , today we are going to talk Sales Reporting.
Sales Reporting
Reporting in sales management is important for many reasons. First of all, it is a great source for motivating sales managers, because awarding best managers without accurate and reliable sales reports is not objective.
Also, sales reports are made not only for internal use or top management. If other divisions’ compensation plan depends on final results, it’s needed to present results of sales department’s work to other departments.
Finally, sales reports are required for investors, partners and government, so your sales management system should have advanced reporting capabilities to satisfy needs of different target audiences and help sales force to be more effective and make more sales.


ref: Leadorganizer and Lead Management Software, wikipedia