Lead Management Architecture

Leadorganizer and Lead Management software talk, we talk about linear lead flow process in our first post and in second talk we talk about Lead Generation and Lead Acquisition and Distribution as lead managment software.

Today we continue our talk about leadorganizer and lead management software with reference to our lead flow. we talk about Marketing & Sales Operations.

Ultimately the customer of any leadorganizer or lead management system or methodology is the marketing and sales operations. It is the connectivity and accountability between those two operational units. It is also the connectivity that enhances the effectiveness of both operations.


The architectural relationship is much akin to the order carousel in a short order diner. This carousel is the communication and accountability between the waiter and the cook. Without this simple coordination orders would be lost, prepared incorrectly, or prepared in random order missing the expectations of the customer.


This analogy is very relevant to the architectural foundation creating efficiency and accountability between marketing and sales activities. If implemented correctly, the lead management system will complete a loop from lead generation, to prioritization, to distribution, to final disposition, and back to re-calibrate lead generation.


For marketing, this portion of the architecture primarily manages the analytics of the lead generation, distribution, and disposition. For sales, the architecture provides the means to receive leads and account for the actions taken on them throughout the sales process.



ref: wikipidia , lead managem software