Lead Generation in the Internet-Age

B2B lead generation tools has changed dramatically in recent years. The old days of mass marketing, big tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Like Instant Life Insurance Rates company who is providing Life Insurance Quotes online, their majority of business comes form lead generated from web. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.
With on-demand lead generation software, B2B marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.

Dramatic Improvement in Sales Lead Generation Effectiveness
How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?

Generate qualified leads: Develop 400% more prospects into sales ready leads
Increase sales pipeline velocity: Shorten sales cycles by focusing sales efforts on high-quality, already educated leads Improve sales-marketing alignment: Build a great relationship with sales by delivering a steady flow of high quality, actionable sales leads. More…