B2B lead generation tools has changed dramatically in recent years. The old days of mass marketing, big tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Like Instant Life Insurance Rates company who is providing Life Insurance Quotes online, their majority of business comes form lead generated from web. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.
With on-demand lead generation software, B2B marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.
Dramatic Improvement in Sales Lead Generation Effectiveness
How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?
Generate qualified leads: Develop 400% more prospects into sales ready leads
Increase sales pipeline velocity: Shorten sales cycles by focusing sales efforts on high-quality, already educated leads Improve sales-marketing alignment: Build a great relationship with sales by delivering a steady flow of high quality, actionable sales leads. More…
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13 comments:
The web has really made Lead Generation a whole lot easier and faster. Although, meeting face to face adds some 'personal touch' between customers and the providers, not everybody has the time to spend on tradeshows, seminars, etc....this is where the advantages of internet is best seen. Less time required, less resources spent...more output.
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I agree lead generation is a new form in gaining new business,imagine to have flowing of leads on your inbox,no need to sit down for how many hours and looking at your displays and hoping that one consumer will get interested.Lead generation is not just for simple businesses if you know how to properly manage it then it a great chance to make things easier.
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Nice post man,I like the way you tell it straight, keep up the good work. A lot of great info.Very useful information! I'll keep this post handy. Thank you very much. Well, I recently read a great guide about how to build a lead generation engine that maps to how customers buy. Check it out http://www.inboundsales.net/resources/the-executives-guide-to-building-a-lead-generation-engine
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