Insurance Lead Management, CRM, SFA are part of any agency management software.we talked about Marketing Operation Management and Marketing Resource Management in our past post. Today we are going to talk about Marketing Management.
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Definition and scope
There is no universally accepted definition of the term. In part, this is due to the fact that the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product category or brand with full profit & loss responsibility. In contrast, a small law firm may have no marketing personnel at all, requiring the firm's partners to make marketing management decisions on a largely ad-hoc basis.
we continue our talk on marketing management as part of agency managment system in next post.
ref: agency management software, wikipedia
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