B2B lead generation tools has changed dramatically in recent years. The old days of mass marketing, big tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Like Instant Life Insurance Rates company who is providing Life Insurance Quotes online, their majority of business comes form lead generated from web. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.
With on-demand lead generation software, B2B marketing professionals can find hot leads that are ready for sales and automatically nurture the remaining prospects that represent future opportunity but aren’t yet ready to engage in an active buying cycle.
Dramatic Improvement in Sales Lead Generation Effectiveness
How many more qualified sales leads could you generate if you had the ability to nurture relationships with qualified prospects and automatically identify when someone is ready to engage with sales?
Generate qualified leads: Develop 400% more prospects into sales ready leads
Increase sales pipeline velocity: Shorten sales cycles by focusing sales efforts on high-quality, already educated leads Improve sales-marketing alignment: Build a great relationship with sales by delivering a steady flow of high quality, actionable sales leads. More…
Tuesday, January 27, 2009
Monday, January 19, 2009
Multi-Agency Case Management-4
Today we will discuss on key benefits of multi case management. Multi case management enables the DIP to connect diverse processes, people and systems in its single web-based environment. Within this unifying environment, all stakeholders including police services, probation services, prison services and treatment agencies, can immediately access and share key client information. Multi case management includes so many key components like diary, to-do list, task-list, client database and so many things.
Key Benefits :
1. A large and powerful database making it very scaleable
2. A web browser look & feel (including your logo’s & colour scheme) making it easy to use and popular with users & agencies
3. No software needed at the user end, just an internet or network connection (most systems are hosted by us)
4. Very secure with limitless access levels & encrypted data
5. Industry standard making it simple to import data into (from DIRweb) or treatment providers databases
6. Workflow alerts and prompts adding to real continuity of attention
7. Data entry direct into system or via electronic versions of the forms you use
8. Will run on basic hardware and across very limited bandwidth - some DIP’s use Multi case management over mobile phone connections for true mobility. More…
Key Benefits :
1. A large and powerful database making it very scaleable
2. A web browser look & feel (including your logo’s & colour scheme) making it easy to use and popular with users & agencies
3. No software needed at the user end, just an internet or network connection (most systems are hosted by us)
4. Very secure with limitless access levels & encrypted data
5. Industry standard making it simple to import data into (from DIRweb) or treatment providers databases
6. Workflow alerts and prompts adding to real continuity of attention
7. Data entry direct into system or via electronic versions of the forms you use
8. Will run on basic hardware and across very limited bandwidth - some DIP’s use Multi case management over mobile phone connections for true mobility. More…
Thursday, January 15, 2009
Multi-Agency Case Management-3
Multi case management is a unique and powerful web-based case management solution that enables clients to be tracked through their cycle of interventions and maintain a continuity of treatment and/or attention. The key component on which we have discussed in our last post give any multi agency framework the ability to provide real continuity of treatment and attention for a client across diverse agencies while maintaining security. It also allows the framework to report on the information effectively and organize staff to maximize their value and work towards service levels.
Additional modules are available to underpin the day to day operation of the DIP. These include
1. DIR Forms with built in business rules for direct export to the Home Office
2. DIR Activity
3. DIR pdf. Printout generator
4. DTR (Drug Test Recording)
5. RoB (Restriction on Bail)
6. Required Assessment
7. NDTMS
8. Prescription writer / printer
9. Electronic pen interface
In our next post we will discuss on key benefits which is also important part of the case management. More…
Additional modules are available to underpin the day to day operation of the DIP. These include
1. DIR Forms with built in business rules for direct export to the Home Office
2. DIR Activity
3. DIR pdf. Printout generator
4. DTR (Drug Test Recording)
5. RoB (Restriction on Bail)
6. Required Assessment
7. NDTMS
8. Prescription writer / printer
9. Electronic pen interface
In our next post we will discuss on key benefits which is also important part of the case management. More…
Monday, January 12, 2009
Multi-Agency Case Management-2
Simple Administration & Management - The view of the client can be tailored at various permission levels. The administration section is essentially the steering consul of the application and is typically restricted by the DIP management. New users are added, old users are removed, the content of the drop down menus within Multi case management is populated and users’ roles and permissions are set.
Powerful and Easy Reporting - Staff can report on information in any way they wish - popular options include:
1. Hot button reports pulling information from Multi case management and compiling it into the correct format for export to the NTA or Home Office
2. Reports written by staff or IT and saved globally
3. Complex reports written by IT staff in the SQL report writer within Multi case management
4. Complex reports written by IT’s existing report writing tools and applied directly to the database
For staff with no report writing knowledge Multi case management includes:
1. An easy to use report writer with drag and drop functionality
2. A snapshot report which summarises each client’s progress based on 5 key performance criteria, ranked using a traffic light classification. Staff can specify thresholds used to trigger a change in ranking. More…
Friday, January 9, 2009
Multi-Agency Case Management-1
Key components of Multi case management include:
Diary - A comprehensive, graphical and easy to use diary allowing staff and management to share appointment information. Each member of staff and each client have a diary which can be viewed by authorized staff (management being able to view group diaries). Manager of Vertical blinds and roller Shades Company, who are dealing with online faux wood blinds selling, say that all their employees always have a Diary on their desk. Their day start with opening of diary and end with closing of diary.
To-Do Lists, Task-Lists and Prompts - Staff are automatically prompted to act on designated diary incidents such as new client referred, review required, risk highlighted, client drug tested, client released, etc. Most of these tasks appear in staff to-do lists and/or case managers to-do lists. Staffs are also alerted when their presence is requested at a case or client meeting. Owner of Instant life insurance rates providing company says that to do list is compulsory for each of their agents who are providing Instant Life Insurance rates online.
Client Database - Multi case management includes a powerful and scaleable database, but which gives staff a very simple browser-based view of the client. This view allows authorized staff to drill down into any aspect of the client. It also enables the staff member to record any contact with the client such as substances used, risks assessed, follow up meetings arranged, objectives set etc., and capture subsequent outcomes. Another businessman says they are using CRM Software and Sales Force Automation software which helps them to keep their client database updated.
In our next post we will discuss some more components of the multi case management.
Diary - A comprehensive, graphical and easy to use diary allowing staff and management to share appointment information. Each member of staff and each client have a diary which can be viewed by authorized staff (management being able to view group diaries). Manager of Vertical blinds and roller Shades Company, who are dealing with online faux wood blinds selling, say that all their employees always have a Diary on their desk. Their day start with opening of diary and end with closing of diary.
To-Do Lists, Task-Lists and Prompts - Staff are automatically prompted to act on designated diary incidents such as new client referred, review required, risk highlighted, client drug tested, client released, etc. Most of these tasks appear in staff to-do lists and/or case managers to-do lists. Staffs are also alerted when their presence is requested at a case or client meeting. Owner of Instant life insurance rates providing company says that to do list is compulsory for each of their agents who are providing Instant Life Insurance rates online.
Client Database - Multi case management includes a powerful and scaleable database, but which gives staff a very simple browser-based view of the client. This view allows authorized staff to drill down into any aspect of the client. It also enables the staff member to record any contact with the client such as substances used, risks assessed, follow up meetings arranged, objectives set etc., and capture subsequent outcomes. Another businessman says they are using CRM Software and Sales Force Automation software which helps them to keep their client database updated.
In our next post we will discuss some more components of the multi case management.
Wednesday, January 7, 2009
Multi-Agency Case Management
Business & Decision has worked with many DIP’s, Drug Action Teams and treatment providers and developed a multi-agency case management solution to assist them in their operations; to increase case management, demonstrate performance and enable best practice when sharing data. Multi case management is a unique and powerful web-based case management solution that enables clients to be tracked through their cycle of interventions and maintain a continuity of treatment and/or attention. Multi case management can track and record key client information in relation to:
1. Objectives, actions and outcomes of client meetings
2. Treatment modalities
3. Court appearances
4. Arrests and prison sentences
5. Identification of risks and issues
6. Drug usage, prescriptions
7. Other social care interventions
Multi case management enables the DIP to connect diverse processes, people and systems in its single web-based environment. Within this unifying environment, all stakeholders including police services, probation services, prison services and treatment agencies, can immediately access and share key client information. Multi case management includes so many key components like diary, to-do list, task-list, client database and so many things. We will discuss on those key components in out next post.More…
1. Objectives, actions and outcomes of client meetings
2. Treatment modalities
3. Court appearances
4. Arrests and prison sentences
5. Identification of risks and issues
6. Drug usage, prescriptions
7. Other social care interventions
Multi case management enables the DIP to connect diverse processes, people and systems in its single web-based environment. Within this unifying environment, all stakeholders including police services, probation services, prison services and treatment agencies, can immediately access and share key client information. Multi case management includes so many key components like diary, to-do list, task-list, client database and so many things. We will discuss on those key components in out next post.More…
Friday, January 2, 2009
Philosophy of case management
Case management is an area of specialty practice within one's health and human services profession. Its underlying premise is that everyone benefits when clients (1) reach their optimum level of wellness, self-management, and functional capability: the clients being served; their support systems; the health care delivery systems; and the various payer sources.
Case management facilitates the achievement of client wellness and autonomy through advocacy, assessment, planning, communication, education, resource management, and service facilitation. Based on the needs and values of the client, and in collaboration with all service providers, the case manager links clients with appropriate providers and resources throughout the continuum of health and human services and care settings, while ensuring that the care provided is safe, effective, client-centered, timely, efficient, and equitable. This approach achieves optimum value and desirable outcomes for all-- the clients, their support systems, the providers, and the payers. An owner of blinds company who sell vertical blinds and roman shades online. He says that philosophy of case management is a theory which helps him to build a long term relationship with their vertical blinds users. I talk with user of paperless office and crm software, they says that case management is the most important aspect of customer care and retention of customers.
Case management services are optimized best if offered in a climate that allows direct communication among the case manager, the client, the payer, the primary care provider, and other service delivery professionals. The case manager is able to enhance these services by maintaining the client's privacy, confidentiality, health, and safety through advocacy and adherence to ethical, legal, accreditation, certification, and regulatory standards or guidelines. The owner of premier inns who are giving luxury hotels service to customers says that they have a dedicated case manager to whom they call tour manager to keep their customer satisfied.
Certification determines that the case manager possesses the education, skills, knowledge, and experience required to render appropriate services delivered according to sound principles of practice.
Case management facilitates the achievement of client wellness and autonomy through advocacy, assessment, planning, communication, education, resource management, and service facilitation. Based on the needs and values of the client, and in collaboration with all service providers, the case manager links clients with appropriate providers and resources throughout the continuum of health and human services and care settings, while ensuring that the care provided is safe, effective, client-centered, timely, efficient, and equitable. This approach achieves optimum value and desirable outcomes for all-- the clients, their support systems, the providers, and the payers. An owner of blinds company who sell vertical blinds and roman shades online. He says that philosophy of case management is a theory which helps him to build a long term relationship with their vertical blinds users. I talk with user of paperless office and crm software, they says that case management is the most important aspect of customer care and retention of customers.
Case management services are optimized best if offered in a climate that allows direct communication among the case manager, the client, the payer, the primary care provider, and other service delivery professionals. The case manager is able to enhance these services by maintaining the client's privacy, confidentiality, health, and safety through advocacy and adherence to ethical, legal, accreditation, certification, and regulatory standards or guidelines. The owner of premier inns who are giving luxury hotels service to customers says that they have a dedicated case manager to whom they call tour manager to keep their customer satisfied.
Certification determines that the case manager possesses the education, skills, knowledge, and experience required to render appropriate services delivered according to sound principles of practice.
Tuesday, December 30, 2008
Case Management-2
The Case Management approach assumes that clients with complex and multiple needs will access services from a range of service providers and the goal is to achieve seamless service delivery. This assumption highlights that the concept of Case Management is based in service provision arrangements that require different responses from within organizations and across organizational boundaries. Case management is described as a boundary spanning strategy to ensure service provision is client rather than organizationally driven.
Case Managers provide the coordinating and specialist activities that flow from the particular setting, program and client population. However it is usual to identify the following process as core to Case Management: screening, assessment/risk management, care planning, implementing service arrangement, monitoring/evaluation and advocacy.
Where is Case Management used?
Case Management has been adapted to a wide range of settings including community care for the aged, and people with disability and mental health issues; acute health settings; injury management and insurance related areas; correctional services; court systems; in the management of chronic health conditions; child and youth welfare; at risk populations in schools; managed care and employment programs.
Who are the Case Managers?
Human service, health and allied health professionals, people with experience in the particular sector where Case Management is implemented, administrative staff designated to the role.
Case Managers provide the coordinating and specialist activities that flow from the particular setting, program and client population. However it is usual to identify the following process as core to Case Management: screening, assessment/risk management, care planning, implementing service arrangement, monitoring/evaluation and advocacy.
Where is Case Management used?
Case Management has been adapted to a wide range of settings including community care for the aged, and people with disability and mental health issues; acute health settings; injury management and insurance related areas; correctional services; court systems; in the management of chronic health conditions; child and youth welfare; at risk populations in schools; managed care and employment programs.
Who are the Case Managers?
Human service, health and allied health professionals, people with experience in the particular sector where Case Management is implemented, administrative staff designated to the role.
Monday, December 29, 2008
Case Management-1
The principles that underpin Case Management are individualized service delivery based on comprehensive assessment that is used to develop a case or service plan. The plan is developed in collaboration with the client and reflects their choices and preferences for the service arrangements being developed. The goal is to empower the client and ensure that they are involved in all aspects of the planning and service arrangement in a dynamic way.
The Case Manager coordinates the process, consulting informal careers and key service providers to ensure that the plan is developed appropriately, clearly contracted and monitored for effective and financially accountable service provision based on specified and desired outcomes. The case manager and the organization are expected to maintain quality in service provision for individual clients and the wider target population. Online blinds shops who are selling roller shades and woven wood shades for them cash management is very much important as they are doing online business.
In clinical settings the case manager may also provide specialist services to address particular needs of the client. The Case Management approach assumes that clients with complex and multiple needs will access services from a range of service providers and the goal is to achieve seamless service delivery. This assumption highlights that the concept of Case Management is based in service provision arrangements that require different responses from within organizations and across organizational boundaries.
The Case Manager coordinates the process, consulting informal careers and key service providers to ensure that the plan is developed appropriately, clearly contracted and monitored for effective and financially accountable service provision based on specified and desired outcomes. The case manager and the organization are expected to maintain quality in service provision for individual clients and the wider target population. Online blinds shops who are selling roller shades and woven wood shades for them cash management is very much important as they are doing online business.
In clinical settings the case manager may also provide specialist services to address particular needs of the client. The Case Management approach assumes that clients with complex and multiple needs will access services from a range of service providers and the goal is to achieve seamless service delivery. This assumption highlights that the concept of Case Management is based in service provision arrangements that require different responses from within organizations and across organizational boundaries.
Case Management
Case management is a collaborative process of assessment, planning, facilitation and advocacy for options and services to meet an individual’s health needs through communication and available resources to promote quality cost-effective outcomes.
The definition of case management notes the focus upon the meeting of a client’s health needs. Within the Australian context, case management can be placed within a social model of health. This framework allows for the client and case manager to work on the various aspects of the client’s life that influence the client’s health. A social model of health is described as: A conceptual framework within which improvement in health and well-being are achieved by directing efforts towards addressing the social and environmental determinants of health, in tandem with biological and medical factors.
First and foremost Case Management is a service delivery approach now widely adopted across diverse settings in the human services and health sectors. The best practices in Case Management require organizational arrangements to support service delivery, staff who have been trained for the approach and its application to the particular practice setting and strategies to ensure that the organization can be responsive to evidence from practice and advocate for systemic and policy change to support service delivery.
The definition of case management notes the focus upon the meeting of a client’s health needs. Within the Australian context, case management can be placed within a social model of health. This framework allows for the client and case manager to work on the various aspects of the client’s life that influence the client’s health. A social model of health is described as: A conceptual framework within which improvement in health and well-being are achieved by directing efforts towards addressing the social and environmental determinants of health, in tandem with biological and medical factors.
First and foremost Case Management is a service delivery approach now widely adopted across diverse settings in the human services and health sectors. The best practices in Case Management require organizational arrangements to support service delivery, staff who have been trained for the approach and its application to the particular practice setting and strategies to ensure that the organization can be responsive to evidence from practice and advocate for systemic and policy change to support service delivery.
Thursday, December 25, 2008
Case Manger-2
As a part of our talk on case management, we have already talked on reduce costs and increase profits and customer experience. Today we are going to discuss on two more factor of case manager those are Manage to Facts and Enhancement Requests
Manage to Facts
Dashboards and reports provide agents with real-time reporting that helps with queue management and operational statistics such as time-to-call, escalations, deflections, SLA adherence, call resolution, etc. Analytics and business intelligence provide management and executives key data to drive continued operational efficiencies and trending to better understand call satisfaction, customer satisfaction, employee satisfaction, and financial indicators. For example, a company who made roller shades, woven wood shades, blinds- for them customer data and customer satisfaction is key factor in their success. They are going to get new business from their old customers’ references. For them to keep their customer record update and maintain is most important part.
As an add-on to any CRM software or CRM solution, Case Manager reporting solutions provide up-to-the-minute status reports through on-demand and scheduled web reporting to give you the ability to perform multi-dimensional analysis and time-based or "trend" reporting.
Track Bugs, Defects and Enhancement Requests
With separate QA/Work Ticket functionality and comprehensive tracking capabilities, you can enable your service and support teams to proactively present and escalate product or service quality issues by categorizing, prioritizing and assigning product defects and service issues for resolution. Use customer input to prioritize activities and automate response mechanisms to inform customers of resolutions to issues they've highlighted.
Manage to Facts
Dashboards and reports provide agents with real-time reporting that helps with queue management and operational statistics such as time-to-call, escalations, deflections, SLA adherence, call resolution, etc. Analytics and business intelligence provide management and executives key data to drive continued operational efficiencies and trending to better understand call satisfaction, customer satisfaction, employee satisfaction, and financial indicators. For example, a company who made roller shades, woven wood shades, blinds- for them customer data and customer satisfaction is key factor in their success. They are going to get new business from their old customers’ references. For them to keep their customer record update and maintain is most important part.
As an add-on to any CRM software or CRM solution, Case Manager reporting solutions provide up-to-the-minute status reports through on-demand and scheduled web reporting to give you the ability to perform multi-dimensional analysis and time-based or "trend" reporting.
Track Bugs, Defects and Enhancement Requests
With separate QA/Work Ticket functionality and comprehensive tracking capabilities, you can enable your service and support teams to proactively present and escalate product or service quality issues by categorizing, prioritizing and assigning product defects and service issues for resolution. Use customer input to prioritize activities and automate response mechanisms to inform customers of resolutions to issues they've highlighted.
Sunday, December 21, 2008
Case Manager - 1
Reduce Costs and Increase Profits
Alleviate call center costs and reallocate resources for escalation priority by enabling customers and partners to solve their own issues directly on your web site. Customers can ask questions, initiate a chat session or submit online service inquires over the web. You can quickly respond to the service inquiries and notify customers via e-mail of any changes in status. And if their service needs escalated, they can update their service request in real time.
Ensure the quality of every interaction and increase the likelihood of cross-sell or up-sell activity by embedding intelligence directly into the call scripts that will guide your customer service/support agents. Inserting the proper business logic into your processes helps ensure that you are covering all the bases and getting maximum value out of every interaction.
Empower Your Agents for Better Customer Experience
Streamline your processes to decrease the number of systems that a user has to consciously touch to complete an activity. Turn complicated workflows into basic end-to-end sequences so that all users consistently follow your business processes from day one. Fewer systems and simpler workflows equate to reduced training time and cost. Computer Telephony Integration (CTI) generates screen-pops on the desktop to present customer details before you take the call, ensuring the customer service experience is seamless and timely.
Alleviate call center costs and reallocate resources for escalation priority by enabling customers and partners to solve their own issues directly on your web site. Customers can ask questions, initiate a chat session or submit online service inquires over the web. You can quickly respond to the service inquiries and notify customers via e-mail of any changes in status. And if their service needs escalated, they can update their service request in real time.
Ensure the quality of every interaction and increase the likelihood of cross-sell or up-sell activity by embedding intelligence directly into the call scripts that will guide your customer service/support agents. Inserting the proper business logic into your processes helps ensure that you are covering all the bases and getting maximum value out of every interaction.
Empower Your Agents for Better Customer Experience
Streamline your processes to decrease the number of systems that a user has to consciously touch to complete an activity. Turn complicated workflows into basic end-to-end sequences so that all users consistently follow your business processes from day one. Fewer systems and simpler workflows equate to reduced training time and cost. Computer Telephony Integration (CTI) generates screen-pops on the desktop to present customer details before you take the call, ensuring the customer service experience is seamless and timely.
Wednesday, December 17, 2008
Case Manager
Optimize Your Customer Experience
Case Manager is a comprehensive case management/incident management software solution designed to help you optimize the customer experience.
Become more efficient by automating complex and multi-faceted customer service and customer support processes that will increase first call resolution, reduce redundancy, decrease training requirements, increase employee satisfaction and transform your service and/or support center into a profit center. Convert every touch into a personalized customer experience by empowering your agents with information and a consistent approach.
Turn Complexity into Simplicity
Define and deploy sophisticated customer interaction strategies across all channels. Based on products, skill sets, agent availability, or Service Level Agreements, make your service team more effective by creating a guided experience that solves every issue quickly and easily. Roller shades blinds and woven wood shades blinds company are having very good user manuals and tips which help buyer how to install and fix the. Use notifications to ensure no call gets lost and your customer is kept up-to-date. With Case Manager, you can manage the customer experience across channels to provide a consistent and eloquent customer experience.
Configuration tools allow you to quickly create, manage and update unique workflows for the most complex service and support situations. With the ability to manage multiple relationships, issues, and products, Case Manager can make challenging resolution processes simple and consistent every time. Ensure you stay competitive by managing and updating processes more efficiently. More…
Case Manager is a comprehensive case management/incident management software solution designed to help you optimize the customer experience.
Become more efficient by automating complex and multi-faceted customer service and customer support processes that will increase first call resolution, reduce redundancy, decrease training requirements, increase employee satisfaction and transform your service and/or support center into a profit center. Convert every touch into a personalized customer experience by empowering your agents with information and a consistent approach.
Turn Complexity into Simplicity
Define and deploy sophisticated customer interaction strategies across all channels. Based on products, skill sets, agent availability, or Service Level Agreements, make your service team more effective by creating a guided experience that solves every issue quickly and easily. Roller shades blinds and woven wood shades blinds company are having very good user manuals and tips which help buyer how to install and fix the. Use notifications to ensure no call gets lost and your customer is kept up-to-date. With Case Manager, you can manage the customer experience across channels to provide a consistent and eloquent customer experience.
Configuration tools allow you to quickly create, manage and update unique workflows for the most complex service and support situations. With the ability to manage multiple relationships, issues, and products, Case Manager can make challenging resolution processes simple and consistent every time. Ensure you stay competitive by managing and updating processes more efficiently. More…
Tuesday, October 21, 2008
Projective Techniques -2
The best known projective test is the Rorschach inkblot test, in which a subject is shown a series of irregular but symmetrical inkblots, and asked to explain what they see. The response is then analyzed in various ways, noting not only what the patient said, but the time taken to respond, what aspect of the drawing was focused on, and how the response compared to other responses for the same drawing. For example, if someone consistently sees the images as threatening and frightening, the tester might infer that the subject may suffer from paranoia. There is some evidence showing showing that Rorschach's test is as effective as other, non-projective, methods such as Minnesota Multiphasic Personality Inventory.
Another popular projective test is the Thematic Apperception Test (TAT) in which an individual views ambiguous scenes of people, and is asked to describe various aspects of the scene; for example, the patient may be asked to describe what led up to this scene, the emotions of the characters, and what might happen afterwards.
The examiner then evaluates these descriptions, attempting to discover the conflicts, motivations and attitudes of the respondent. In the answers, the respondent "projects" their unconscious attitudes and motivations into the picture, which is why these are referred to as "projective tests."
Another popular projective test is the Thematic Apperception Test (TAT) in which an individual views ambiguous scenes of people, and is asked to describe various aspects of the scene; for example, the patient may be asked to describe what led up to this scene, the emotions of the characters, and what might happen afterwards.
The examiner then evaluates these descriptions, attempting to discover the conflicts, motivations and attitudes of the respondent. In the answers, the respondent "projects" their unconscious attitudes and motivations into the picture, which is why these are referred to as "projective tests."
Wednesday, September 10, 2008
Projective Techniques -1
To understand Projective Techniques we need to understand what is projective test. A projective test, in psychology, is a personality test designed to let a person respond to ambiguous stimuli, presumably revealing hidden emotions and internal conflicts. This is different from an "objective test" in which responses are analyzed according to a universal standard (for example, a multiple choice exam). The responses to projective tests are content analyzed for meaning rather than being based on presuppositions about meaning, as is the case with objective tests.
Projective tests have their origins in psychoanalytic psychology, which argues that humans have conscious and unconscious attitudes and motivations. Unconscious attitudes and motivations form very early in life and are stored visually rather than verbally, and therefore cannot be verbally retrieved using objective tests. Unconscious attitudes and motivations can also be kept from consciousness by defense mechanisms, such as repression and projection. Conscious attitudes and motivations are formed after language skills have developed and are therefore easily articulated.
The general theoretical position behind projective tests is that whenever you ask a "question," the response that you get will be consciously-formulated and socially determined. These responses do not reflect the respondent's unconscious or implicit attitudes or motivations. The respondent's deep-seated motivations may not be consciously recognized by the respondent or the respondent may not be able to verbally express them in the form demanded by the questioner. Advocates of projective tests stress that the ambiguity of the stimuli presented within the tests allow subjects to express thoughts that originate on a deeper level than tapped by explicit questions.
Projective tests have their origins in psychoanalytic psychology, which argues that humans have conscious and unconscious attitudes and motivations. Unconscious attitudes and motivations form very early in life and are stored visually rather than verbally, and therefore cannot be verbally retrieved using objective tests. Unconscious attitudes and motivations can also be kept from consciousness by defense mechanisms, such as repression and projection. Conscious attitudes and motivations are formed after language skills have developed and are therefore easily articulated.
The general theoretical position behind projective tests is that whenever you ask a "question," the response that you get will be consciously-formulated and socially determined. These responses do not reflect the respondent's unconscious or implicit attitudes or motivations. The respondent's deep-seated motivations may not be consciously recognized by the respondent or the respondent may not be able to verbally express them in the form demanded by the questioner. Advocates of projective tests stress that the ambiguity of the stimuli presented within the tests allow subjects to express thoughts that originate on a deeper level than tapped by explicit questions.
ref: wikipedia
Tuesday, September 2, 2008
Focus Group
We are talking Qualitative Marketing Research techniques. We are talking here different types of qualitative research. We talked about Depth Interview in our last post. Today we are going to talk about Focus Groups.
A focus group is a form of qualitative research in which a group of people is asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.Ernest Dichter originated the idea of having a "group therapy" for products and this process is what became known as a focus group.
A focus group is a form of qualitative research in which a group of people is asked about their attitude towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.Ernest Dichter originated the idea of having a "group therapy" for products and this process is what became known as a focus group.
- an interactive group discussion lead by a moderator
- unstructured (or loosely structured) discussion where the moderator encourages the free flow of ideas
- usually 8 to 12 members in the group who fit the profile of the target group or consumer
- usually last for 1 to 2 hours
- usually recorded on video
- the room usually has a large window with one-way glass - participants cannot see out, but the researchers can see in
- inexpensive and fast
- can use computer and internet technology for on-line focus groups
- respondents feel a group pressure to conform
- group dynamics is useful in developing new streams of thought and covering an issue thoroughly
Focus Group can have above mention characteristics. We will talk about Projective Techniques in our next post.
Wednesday, August 27, 2008
Qualitative Marketing Research -2
The main types of qualitative marketing research are Depth Interviews, Focus Groups and Projective Techniques. we talk on Depth Interviews first.
- interview is conducted one-on-one, and lasts between 30 and 60 minutes
- best method for in-depth probing of personal opinions, beliefs, and values
- very rich depth of information
- very flexible
- probing is very useful at uncovering hidden issues
- they are unstructured (or loosely structured)- this differentiates them from survey interviews in which the same questions are asked to all respondents
- can be time consuming and responses can be difficult to interpret
- requires skilled interviewers - expensive - interviewer bias can easily be introduced
- there is no social pressure on respondents to conform and no group dynamics
- start with general questions and rapport establishing questions, then proceed to more purposive questions
- laddering is a technique used by depth interviewers in which you start with questions about external objects and external social phenomena, then proceed to internal attitudes and feelings
- hidden issue questioning is a technique used by depth interviewers in which they concentrate on deeply felt personal concerns and pet peeves
- symbolic analysis is a technique used by depth interviewers in which deeper symbolic meanings are probed by asking questions about their opposites
we will talk on Focus Group in next post.
Monday, August 25, 2008
Qualitative marketing research -1
Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques. This differentiates it from quantitative research in which a large group of respondents provide data that are statistically analyzed.
The role of qualitative research
Qualitative research methods are used primarily as the prelude to quantitative research. They are used to define the problem, generate hypotheses, identify determinants, and develop quantitative research designs. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. They can be better than quantitative research at probing below the surface for affective drives and subconscious motivations.
Approaches
Most qualitative methods use a direct approach : they clearly disclose the purpose of the study and the organization that commissioned it. Questions are direct and to the point. Many other qualitative techniques use an indirect approach. The true intent of the research is disguised, either by claiming a false purpose or by omitting any reference to the study’s purpose. Some researchers have ethical misgivings about the deceit involved in this approach. Those researchers that use this approach feel that it provides the more honest and accurate responses. If disguised methods are used, all respondents should, on completion, attend a debriefing session in which the true purpose of the research is given and the reason for the deception explained.
we will talk about The main types of qualitative research in our next post.
ref: wikipedia, insurance software, agentswebworld
The role of qualitative research
Qualitative research methods are used primarily as the prelude to quantitative research. They are used to define the problem, generate hypotheses, identify determinants, and develop quantitative research designs. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. They can be better than quantitative research at probing below the surface for affective drives and subconscious motivations.
Approaches
Most qualitative methods use a direct approach : they clearly disclose the purpose of the study and the organization that commissioned it. Questions are direct and to the point. Many other qualitative techniques use an indirect approach. The true intent of the research is disguised, either by claiming a false purpose or by omitting any reference to the study’s purpose. Some researchers have ethical misgivings about the deceit involved in this approach. Those researchers that use this approach feel that it provides the more honest and accurate responses. If disguised methods are used, all respondents should, on completion, attend a debriefing session in which the true purpose of the research is given and the reason for the deception explained.
we will talk about The main types of qualitative research in our next post.
ref: wikipedia, insurance software, agentswebworld
Marketing Analysis -1
For marketers planning is an essential task that must be continually undertaken. As we will see, shifting market conditions, including changing customer needs and competitive threats, almost always insure that what worked in the past will not work in the future, thus requiring revisions in how a product is marketed. Marketing management tools offered by agentswebword are better leadorganizer.
Marketing management often finds it necessary to invest in research to collect the data required to perform accurate marketing analysis. As such, they often conduct market research (alternately marketing research) to obtain this information. Marketers employ a variety of techniques to conduct market research, but some of the more common include:
- Qualitative marketing research, such as focus groups
- Quantitative marketing research, such as statistical surveys
- Experimental techniques such as test markets
- Observational techniques such as ethnographic (on-site) observation
Marketing managers may also design and oversee various environmental scanning and competitive intelligence processes to help identify trends and inform the company's marketing analysis.
ref: wikipedia, insurance software
Monday, August 11, 2008
Marketing Analysis
In company analysis, marketers focus on understanding the company's cost structure and cost position relative to competitors, as well as working to identify a firm's core competencies and other competitively distinct company resources. Marketing managers may also work with the accounting department to analyze the profits the firm is generating from various product lines and customer accounts. The company may also conduct periodic brand audits to assess the strength of its brands and sources of brand equity.
The firm's collaborators may also be profiled, which may include various suppliers, distributors and other channel partners, joint venture partners, and others. An analysis of complementary products may also be performed if such products exist.
Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Agents Webworld is nice tools for industry. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail.
In Competitor analysis, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Agencyorganizer or lead management tool helps to analysis competitors.Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
The firm's collaborators may also be profiled, which may include various suppliers, distributors and other channel partners, joint venture partners, and others. An analysis of complementary products may also be performed if such products exist.
Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. Agents Webworld is nice tools for industry. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail.
In Competitor analysis, marketers build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. Agencyorganizer or lead management tool helps to analysis competitors.Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical responses to industry developments, and other factors.
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